Founder story
We built what our clients needed
It started at his own mailbox. Ajay S., an engineering graduate, saw how many paper flyers went straight into the recycling bin, and noticed that every flyer already exists as a digital file before it’s printed. In 2014 he founded Instad Web Services and launched Adviuz, a platform where businesses could upload their flyer and distribute it digitally.

Ajay S.FounderInstad Web Services Ltd., operating as Adviuz
From there, every step came from listening to clients:
- Results, without another platform to manage.Busy teams wanted outcomes, not more tools. So Adviuz became fully managed: we design the digital flyers, run the distribution and report on every verified view.
- Every enquiry tracked in one place.Well-targeted digital flyers brought in a large volume of enquiries. In 2016 we added a CRM, so every enquiry could be tracked from first view to closed deal.
- From enquiries to customers at the door.Enquiries alone were not enough, especially when a client’s sales staff changed and follow-up slipped. In 2018 we launched the Sales Support Centre. Our own team followed up with every enquiry and arranged for the customer to visit the client in person, so clients received real visits, not just enquiries.
- Built to run from anywhere.When Covid moved work home, we rebuilt the system as the Sales Booster app, with calling and sales tracking in one place.
- Follow-up that never sleeps.Today the AI Conversion Engine follows up with every enquiry by call, text and email, around the clock, giving marketing and sales one view of the pipeline from flyer to closed deal.
Along the way Adviuz worked mostly with large corporate brands. In 2025 Ajay S. brought the company to Canada.
“From flyer design to brand awareness, and from lead generation to helping you close the deals — that’s what I built Adviuz for.”— Ajay S., Founder